In 2023, Hennessy V.S marks a unique cultural milestone, celebrating a half-century of Hip Hop with one of the genre’s most prolific talents, Nas. A long-term friend of Hennessy, the multi-hyphenate, multi-platinum, Grammy Award winning rapper and artist captures the movement and the moment in a vibrant limited edition cognac.
A bold design in tribute to 50 years – To inspire our collaboration, we asked our friend Nas what he wanted to say to Hip Hop on its 50th Birthday. He penned a hand-written homage to the past, present and future of this beloved culture. His words of tribute became the foundation for a disruptive collage that fuses snapshots of street and studio culture with vibrant orange graffiti accents.
Representing for the culture – To commemorate this special moment in a shared history, Hennessy V.S and Nas will be hosting a grand celebration in the home of Hip Hop. The illustrious NYC event will be a tribute to all aspects of the culture representing not just Hip Hop’s musical talent but the art, movement, style and mindset that shape and empower a living global phenomenon.
Hennessy goes beyond being a spirits brand and is a grateful beneficiary of Hip Hop culture. The brand is committed to the culture and expresses its support through the partnership with Nas, while also promoting consumption for at-home gatherings, collecting, and gifting.