James Harden, a 10-time NBA All-Star, fashion, and cultural icon, had the desire to make quality wine more accessible, diverse and inclusive and to share his personal wine journey with fans worldwide. A collaboration with globally recognized wine brand J-Shed and the crafting of the perfect win style for James with the winemakers for his first signature wine collection and J-Harden x J-Shed wines were born! Introducing California Cabernet Sauvignon and a California Red Blend, James says” If you are new to wine or an experienced enthusiast, I believe that you will love these wines as much as I do.
Ripe, jammy, and fruit-forward, James Harden’s first wine is a classic California Cab through and through. Each full-bodied sip is filled with flavors of blackberries, black cherries, mocha, and a touch of tobacco. When the NBA star set out to make a “Cab with swag,” he wasn’t trying to make the biggest, boldest, most exclusive red on the block. He just wanted to make a great Cabernet Sauvignon that everyone – even those who don’t typically drink wine – could enjoy, at an affordable price point. On that front, J-HARDEN x Jam Shed California Cab is a slam dunk. “If you’re new to wine or an experienced enthusiast,” says the baller, “I believe you’ll love this wine as much as I do.”